Use the Instagram Stories Countdown Feature to Create a Sense of Urgency
First tip for promoting a product/business or offer on Instagram is to use the Countdown feature on Instagram Stories. The countdown sticker can be effective to:
Count down to a special launch, whether it’s a promotion of a new product or a special offer.
Count down the number of hours remaining in an active launch.
When your audience taps on the countdown sticker, they’ll have the option to turn on reminders so they’ll receive a notification when the countdown has finished. In addition to reminding your audience about the countdown, it also creates a sense of urgency, which is a powerful marketing tactic.
Use Your Instagram Stories Highlights Strategically
The second highlight I recommend is testimonials. Testimonials are a great way to collect social proof so anyone visiting your profile will get an immediate impression of the type of work you do.
A location highlight is another helpful one. If you have a physical location, let people know how to find you, where to park, and so on. If you have an online business, tell people how they can work with you and where to go online. Make the information clear and straightforward so people can quickly find what they’re looking for.
Depending on your business, a portfolio highlight might also be helpful. Regardless of what you’re selling, letting people see what they’re going to get will be helpful with sales.
Another option is to create a highlights section specifically for your IGTV channel. In case you didn’t know, you can swipe up on your Instagram stories and let people watch your IGTV videos even if you don’t have 10K followers. In your IGTV highlight, save all of the stories prompting people to swipe up to view your IGTV videos. By doing this, people can quickly and easily browse your videos to see which one they’re interested in and swipe up to be taken directly to that video.
Create some highlights that talks about your promotion. It should clearly explain what the promotion is, what people get when they buy, whether there’s a discount, how long the promotion lasts, and so on.
Use Instagram Stories Images to Communicate Scarcity
If you’re selling limited quantities of your product or service, post a graphic on your Instagram story that conveys your products or services.
Go Live With a Q&A on Instagram
To gain more interest and visibility for your promotion on Instagram, go live on Instagram to answer questions from your audience.
First create an Instagram story post. Use the questions sticker to prompt your audience to ask you a question about your promotion and leave the post for up to 24 hours.
Do you really Want to promote your products or services with Instagram Stories? Get in touch with us. Simran IT Services is the best Social Media Marketing Company India. In our blog, you’ll get to know how to use Instagram Stories features to create a sense of urgency and leverage scarcity for your products or offers.