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SEO refers to search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-rank in the Search Engine Results Page of Google Search Engine (SERP) — including Bing, Yahoo and other search engines. Simran IT Services also offer local SEO services in UK and SEO services in Australia
You may have a beautiful and well structured business website, but if it does not appear on search
engines, then it's of no use. Here, SEO comes into action. SEO is all about organic marketing. Organic Marketing refers to tools and approaches that do not rely on paid marketing strategies, let’s be clear–no time investment is free.
We help you drive high quality traffic from relevant back-links, which is though time-consuming process but executes great results. We will help you enhance click-through rates with optimized meta tags, images, content and other methods of reaching quality for your website.
On-page SEO is all about optimizing your website to make it search engine friendly including content improvements. In our on-page SEO, we will optimize all the web pages individually in order to rank your website higher and earn more relevant traffic.
Benefits of having on page SEO:-
Having optimized titles and descriptions with Proper URL Structures, User friendly navigation (breadcrumbs, user sitemaps), Optimized internal links, Text Formatting (use of H1,H2,bold) Image optimization (image size, proper image names, use of ALT tag), User friendly 404 pages, Fast loading pages, Mobile Friendly pages, Top quality fresh content (This is always the most important SEO factor!) and External links (no broken links or links to ‘bad’ sites).
The SEO’s job is to bring the rank of the client’s website on top of Google Search Engine. For an effective SEO, many operations are performed for the website ranking. A successful off-page SEO strategy will generate the following benefits to website owners:
Increase in rankings –
The website will rank higher in the SERP and leads to increase in quality traffic.
Increase in Page Rank –
Page rank is a number between 0 and 10 which indicates the importance of a website in Google Search Engine.
Higher the ranking, more will be the traffic because of the numbers of links, social media mentions and so on.