A rising tide lifts all ships — and it’s a similar story with increased site authority. Which factors are affected as you improve PageRank or Domain Authority, and how? In today’s blog, we are sharing some SEO processes that are made easier by a strong investment in link building and growing your authority.

The very first thing that everybody knows, that is links help you rank. They help you rank in many, many ways. You can get higher rankings. You can attack more keywords, but most importantly, you can attack more competitive keywords.

A good thing we like to do is, when we are trying to see if we can rank for a keyword, simply Google it, check the Page Authority, which is a very similar metric, of all top-ranking pages, see what your Page Authority is for your top ranking keywords, and you can kind of have a good idea if you have the ability to rank your website for that keyword.

When we get into the nitty-gritty, other benefits of having that link equity, one of the most important processes is being on a crawl budget.
When you have more link equity, Google will definitely crawl more of your pages. If you only have a handful of links and a million pages on your website, it’s going to be very difficult to get Google to crawl and index all those million pages. If you’re an eBay or Amazon or Google or a site with a 100 Domain Authority, yes, you might be able to attract Google to crawl your million pages.

Google will also crawl them faster. You may get Google to crawl your pages with low Domain Authority, but it’s going to take a while for Google to visit those again. So then we get into the idea of indexation speed. With a higher Domain Authority, Google will crawl and index your content typically much faster.

If you have a page that you’ve updated recently, you will see Google update it quickly, the more authority that page has. Also, you’re going to see this in the SERPs. If you have any outdated title tags or meta descriptions, you can ask Google to crawl them through the Submit URL tool.

With increased link equity, your website links become more powerful and gives you incredible ranking power because your internal links, that you have linked to your website, become more powerful with that link equity. So it makes everything easier to rank. The best link building you can do when you have the high authority of link building is linking to your website, and it’s so very easy. And we at Simran IT Services offers best SEO services in India.

With good link equity, you’re somewhat protected from bad links. If you have lower link equity and you get a bunch of spammy links to your site, your risk of penalization or being impacted by negative SEO increases higher.

If you have millions of links, a handful of bad links just aren’t going to rank you down. The best way to think about this is ratios, because, of course, anybody can get penalized. Anybody can suffer the consequences of bad links. If bad links only make up a tiny portion, meaning a small ratio, then you are somewhat insulated by the impact of those bad links.

Google says they don’t have an over-optimization penalty. But anecdotally, many SEOs understand that if you’re a small site, you’re just starting, it’s very easy to over-optimize for keywords with exact match anchor text and not rank.

With a large number of links, that variety is much easier to get, and you have much less risk of over-optimization in linking internally with exact match anchor text. You can get away with higher Domain Authority than you can with less Domain Authority. That’s kind of the key to this whole thing.