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It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?
In Simran IT Services – best SEO Company India, our professional SEO Analyst offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.
There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?
You have to remember we should continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But we do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.
Research what matters for your industry!
Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and we want you to take a strategic stance on your industry and what's important in your space.
We might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.
National SERPs will no longer be reliable
You need to be acquiring localized SERPs and rankings.
This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. We were going to put E-A-T here and then kind of cross it off.
Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. We think it's always been important, and it will continue to be so.
Write good and useful content for people
While you can't optimize for BERT, you can write better for NLP.
This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.
This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, “Comments are better for on-site engagement than social signals." We will let you interpret that how you will. But we think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.
Repurpose your content
This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora. You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content.
Prune or improve thin or low-quality pages
This has been incredibly powerful for myself and many other SEOs we know in improving the perceived quality of a site. Especially larger websites, we see a pretty big impact there.
Get customer insights!
This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our blog extraordinaire. So you guys have to check that out when it gets released soon. Super exciting.
Find keyword opportunities in Google Search Console.
It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.
Target link-intent keywords
A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What we meant by link-intent keywords is your keyword statistics, your keyword facts. These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation.