Success in an earning media channel like organic search hinges based on content. On producing helpful content that has the ability to rank your website. Google focuses its recent algorithmic updates largely on promoting great content and natural links and penalizing weak content.
But Simran IT Services, as the best SEO Company India, prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including speed of website — that absolutely helps the clients in making more money on their existing organic audiences. Neither content nor channel initiative works without infrastructure (i.e. fast websites) and analytics. They are foundational to digital marketing success.
Site speed study
Our site speed study refresh looked at 10 websites spanning several industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second).
The results showed that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.
Users will demand even faster sites
We run this survey in 2014 and, compared to today, the difference between “really fast” sites and “fast” sites wasn’t as stark as it is now. When we run it again in five years, expect the difference to be even more dramatic. Why? 5G adoption.
Another study run by Simran IT Services last April shows that, while gigabit internet adoption has slowed in the UK, worldwide broadband adoption is expected to reach one billion households worldwide by 2023.
When you factor in both those trends, the only thing throttling a mobile or desktop user’s experience will be poor web infrastructure.
Prioritizing site speed
If you’ve read this far, then you’ll agree the conversion rate benefits of a fast site are significant and the marketplace demand for fast user experiences is widening quickly. But what practical steps should you take toward a faster page speed and which of those steps should you prioritize?
We had a great guide on page speed best practices. From that list, you have the following recommendations:
Enable compression
Minify JavaScript, CSS, and HTML
Reduce redirects
Remove render-blocking JavaScript
Leverage browser caching
Improve server response time
Use a content distribution network (CDN)
Optimize images and video
Goodspeed, everyone!
Hopefully, this inspires you to go out and make progress on-site speed initiatives in your organization or for your clients. Not only is it worth the undertaking from a business perspective, but it’s actively making the internet a better place to be for the average person. Those are both things every search marketer can be proud of.
